Uber, the e-hailing platform known worldwide, went through another rebranding, in less than two years after its latest one. Although Uber no longer operating within our country, which is now merged with Grab, it still does worth a mention about its latest logo.

The new “text logo” is a collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type Foundry. The bespoke typeface designed by MCKL Type Foundry, although looks pretty simple when used on the logo itself, but let’s take a look at how refreshing it actually looks when used on various platform.

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